- Ensure your content is still relevant and timely (not a report with last year's date!)
- Data is king! Using data and statistics to support your work is always recommended, whether off the back of your own surveys or third-party research pieces
- Consider good layout practices to keep the piece accessible and easy to read. Bold titles, subheadings and short paragraphs make your content much more readable and we'd encourage the use of a good font that’s easy to read on various-sized screens, including the prospect of being mobile-friendly.
- Think about the cover image of your content piece and the story it portrays, as UNLEASH is likely to use this on the Landing Page as a draw for a reader to download the content and read more.
- Use visuals throughout and try to be as original with these as possible.
- Publish accurate information, and make sure to reference any third-party materials.
- Making the reader think is a great way to spark conversation and engagement, so leaving some questions unanswered could be a great route to achieve this.
- Use use-cases/client case studies or lived experiences where possible for the reader to connect and relate to.
- Really think about the action you want the reader to complete after interacting with the content, and make this clear (but not spammy!).
- Make use of UNLEASH's team when thinking about a topic focus, as well as that all-important title.
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